How marketers use algorithms to (try to) read your mind
Marketers are using your data to make predictions about what you’ll want, when. Shutterstock
You may have heard that algorithms will take over the world. But how are they operating right now? We take a look in our series on Algorithms at Work.
Have you ever you looked for a product online and then been recommended the exact thing you need to complement it? Or have you been thinking about a particular purchase, only to receive an email with that product on sale?
Tags: Algorithms at Work, Ecommerce, Marketing